Buffalo Exchange is a dynamic thrift store celebrated for its wide range of clothing options and commitment to sustainability. For this project, I embarked on a rebranding initiative to address the inconsistencies in their previous branding, which was marked by varied color palettes and graphics.

The new brand identity centers on the theme of layering, mirroring how shoppers curate and combine pieces to create their personalized looks. I designed a fresh logo and cohesive advertising materials that reflect this concept of layering. Additionally, I developed new in-store graphics to enhance the shopping experience and proposed a potential collaboration to further amplify the brand's presence. This rebrand aimed to unify Buffalo Exchange’s visual identity and resonate with customers by celebrating their creative fashion choices.