Chupa Chups stands as an internationally renowned brand of lollipops, renowned for its diverse array of vibrant and flavorful confections. The lollipops are instantly recognizable, boasting a distinctive round shape, lively wrappers, and the iconic Chupa Chups logo. The challenge at hand was to craft a brand property that seamlessly resonates with Chupa Chups, creating an immediate and unmistakable connection to the brand.

Given the extensive spectrum of colors featured in Chupa Chups' lollipop range, the solution came in the form of a uniquely engaging brand property – the dyed tongue. Picture this: indulging in Chupa Chups lollipops not only satisfies your sweet cravings but also leaves you with a momentarily playful and colorful tongue. This innovative concept ensures that the joyous experience of enjoying a Chupa Chups lollipop becomes an unforgettable and distinctive hallmark of the brand.